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Photo: "llona at home with her daughter, Michelle, 4, Moscow, 2012" by Lauren Greenfield. Courtesy  of Lauren Greenfield/INSTITUTE © Lauren Greenfield

Generation Wealth

Producers Frank Evers, Lauren Greenfield


Lauren Greenfield’s postcard from the edge of the American Empire captures a portrait of a materialistic, image-obsessed culture. Simultaneously photographic journey, memoir, and historical essay, the film bears witness to the global boom–bust economy, the corrupted American Dream and the human costs of late-stage capitalism, narcissism and greed.

About The Team

Lauren Greenfield (Director) is an award-winning photographer/filmmaker. She is considered a preeminent chronicler of youth, gender and consumerism through monographs (Girl Culture, Fast Forward, THIN) and documentaries (THIN, kids+money, Queen of Versailles). Queen of Versailles won her Best Documentary Director at Sundance 2012. Her Emmy-winning #LikeAGirl earned her the Most Awarded Director by AdAge, the first female recipient. Generation Wealth, a 25-year retrospective, is a best-selling monograph and a critically acclaimed traveling exhibition (Los Angeles/New York/Oslo/The Hague/Copenhagen).

Frank Evers (Producer) runs Evergreen Pictures, the award-winning production company behind such Sundance-premiering films as The Queen of Versailles (2012) and kids+money (2008), and many other Lauren Greenfield-directed short films, Beauty CULTure (2011), Magic City (2015), and Bling Dynasty (2015). Evers also runs INSTITUTE and THE STORY INSTITUTE, an internationally renowned photo agency representing many of the world’s best photographers and the leading distributor of long-form photographic stories.

Generation Wealth was supported with a grant through the partnership of the Cinereach Project at Sundance Institute.